Last week I was poking around IO9.com, Gawker’s just-launched sci-fi blog, and noticed a bunch of non-ads had usurped the site’s traditional banner placements. These were arty-looking photographs labeled simply “Gawker Artists.” Click through and you get a long list of Gawker-published artists and their works. Very unGawkerlike.
Gawker Media’s Experiment in Ad Network Abstinence [ClickZ Internet Marketing Solutions for Marketers]